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JoeyCRM · by Online Projects

Never miss
another lead.

Every enquiry answered, followed up and tracked, automatically.

The problem

Leads falling through the cracks?

Enquiries scattered across phones, inboxes and DMs. Replies that wait until someone's free. Follow-ups that never happen. And the lead books with whoever answered first.

21×more likely to qualify a lead when you reply within 5 minutes instead of 30
100×better odds of actually reaching the lead at 5 minutes than at 30
7×more likely to qualify a lead when you respond within the hour, versus an hour later

Speed wins the job. Joey makes sure you're first, every time.

Sources: Lead Response Management Study, Dr James Oldroyd with MIT & InsideSales.com (2007), based on 15,000+ leads and 100,000+ call attempts. Oldroyd, McElheran & Elkington, "The Short Life of Online Sales Leads", Harvard Business Review (March 2011).

What JoeyCRM is

A CRM built around how you sell.

The platform

Everything in one place

  • One inbox for calls, SMS, email, web chat and social messages
  • Pipelines, calendars, online booking and payments
  • Email, SMS and social marketing
  • Desktop and mobile app
What Online Projects adds

Done for you, then kept sharp

  • We map your sales process and build Joey around it
  • Custom integrations: your website, booking, job and payment systems
  • Automations written for your business
  • Monitored, maintained and tuned every month
What you getEvery lead captured & nurturedReal-time pipeline visibilityHours saved every weekUnlimited users & contactsScales from a team of 5 to 500

Conversations

Every channel.
One inbox.

SMS, email, calls & web chatEvery enquiry lands in one place, whoever on your team it's for.
Facebook, Instagram & WhatsAppSocial messages land there too. No more checking five apps.
Reply from anywhereDesktop or the mobile app, with the whole history with that person in one thread.
Team inbox 7 unread
SMSNew enquiryHi, do you have anything free Saturday?
EmailQuote requestCould you send through pricing for…
CallMissed callAuto text sent: "Sorry we missed you…"
ChatWebsite chatIs parking available on site?
FacebookMessengerSaw your ad, how do I book?
InstagramDMLove this! Are you open late?
WhatsAppRunning 10 mins late, sorry!
FacebookSaw your ad, how do I book?
Hi! You can book straight here: op.link/book. Any time suits?
SMSThanks, booked for Saturday 10am 👍
Appointment booked · reminder SMS scheduled

Automation

Follow-up
on autopilot.

One enquiry, start to finish, without anyone on your team chasing it. We write every message in your voice, for your business.

Example workflow. Yours is built around your process.

Instantly
Enquiry comes inWebsite form, call, chat, Facebook or Google. A missed call gets a text straight back.
Seconds later
They hear from youA personal SMS and email reply, while they're still looking.
Same time
Your team is on itAdded to the pipeline, assigned to the right person, who gets notified.
Next few days
Follow-ups until they bookGentle nudges stop the moment they reply or book online.
Before the visit
RemindersSMS and email reminders, so fewer no-shows.
After the job
Review requestA link to leave a Google review, while the experience is fresh.

All included · marketing, social, booking

Everything to
market & book.

Email, SMS & WhatsApp campaignsAI-assisted newsletters, launches and promos to your whole list or one segment. Opens and clicks tracked.
Social, scheduledPost to Facebook, Instagram, LinkedIn, TikTok, YouTube and Google Business from one planner.
Online bookingBooking pages synced to your team's calendars, with SMS and email reminders built in.

In practice · a plumbing & gas business

A pipeline that
matches the job.

217 inbound leads, one pipelineEvery enquiry lands on a card, from first contact to job booked. Nothing slips.
"Create Job in ServiceM8"A custom integration we built: move the card and the job is created in their job system.
Job details flow backJob status, number and amount sync back to every card, so the office sees it all in one place.

Integrations

Works with the tools you already use.

Your websiteForms and chat feed straight into Joey
Facebook & InstagramMessages, comments and lead ads
Google BusinessReviews and social posts
CalendarsGoogle and Outlook, two-way sync
PaymentsInvoices, quotes and online payments
Job systemsServiceM8 and similar, custom-built
WhatsAppChats in the same inbox
Anything with an APICustom connections on Enterprise

Not on the list? Tell us what you use. If it can connect, we'll build it.

Getting started

We build it. You answer the hot leads.

01DiscoveryWe map how leads reach you and how you turn them into jobs.
02Setup & migrationYour contacts and pipeline moved across. Website and calendars connected.
03Automation build6–10 hours of email and SMS workflows, written for your business.
04TestingEvery form, message and integration checked end to end.
05Training & go liveYour whole team trained, then you're live.
Every month afterMaintenance, performance reporting and tuning, so Joey keeps getting better.

Pricing

Flat rate. Unlimited users & contacts.

Onboarding · one-off

$1,850 + GST

Set up around your business

  • Custom setup & sales process mapping
  • 6–10 hr automation build (email & SMS)
  • Database migration, website & calendar sync
  • Testing, then full team training
  • Extra sub-accounts: $250 each
Small Business

$495/mo + GST

Essential automation & nurturing

  • Email & SMS nurture workflows
  • Performance tracking & reporting
  • Ongoing maintenance & optimisation
  • 5,000 emails · 1,000 SMS a month
  • Extra SMS $0.07 each
Enterprise · custom

$995/mo + GST

Advanced automation & high volume

  • Everything in Small Business, plus:
  • Custom automations & advanced integrations
  • API connections to your tools
  • Dedicated support, strategy & advanced analytics
  • 20,000 emails · 5,000 SMS a month

Need something custom, or a mix of services? Send us a brief and we'll tailor a package.

Common questions

Good questions. Straight answers.

"We already use a CRM."Most charge per user and per contact. Joey is a flat rate with unlimited users, and we migrate your data during onboarding.
"Is it worth it?"One extra job a month usually covers the Small Business plan.
"We don't have time to learn it."We build it, train your team and keep it running. You just answer the leads.
"Will it work with our tools?"Website, calendars, payments and job systems connect in setup. Enterprise adds custom API connections.
"What if we send more?"Extra SMS are $0.07 each. Growing fast? Enterprise includes 20,000 emails and 5,000 SMS a month.
"Who do we call for help?"Us. Online Projects supports Joey directly, and Enterprise includes dedicated support.
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Next step

Let's map
your sales process.

A short discovery chat: how leads reach you today, where they slip, and what Joey would look like for your business.

Book a discovery callonlineprojects.com.au